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May 22, Mereveld Utrecht
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Unlocked25
After the success of last year, we’re back for more; on Thursday, May 22nd, it’s time for Unlocked25! During Unlocked, you’ll discover all the ins and outs of Composable Commerce through inspiring speakers, break-out sessions, and real-life case studies.
By the end of the day, you’ll have the key to unlock the door to a composable future!

Why attend Unlocked?
Unlocked is the perfect opportunity to grow personally, expand your network, and gain inspiration. At this unique event, you'll learn from digital experts, gain practical insights, and connect with like-minded professionals. In addition to Composable Commerce, other key digital topics will be covered, such as innovative digital solutions, proven digital strategies, and successful e-commerce use cases.
100+
Retailers, brands & wholesalers
8,5
Average rating Unlocked24
8
Speakers







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Program
May 22 2025
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10:00 Walk-in and coffee at Mereveld
The registration for Unlocked will take place between 10:00 and 10:45.
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10:45 Opening and Keynote presentation
10:45 the second edition of Unlocked will open with a Keynote presentation from Gerard Schinkel | Veneta.com
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11:45 Break-out sessions
Breakout sessions start at 11:45.
- Van der Plas Group
- IGEPA
- Cameranu
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12:30 Lunch & Learn
12:30 lunch & learn moment.
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13:30 Panel discussion with various speakers
13:30 starts the panel discussion with various speakers.
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14:15 Break-out sessions
14:15 start of the second Keynote presentation.
- ESTG
- YourSurprise
- Bata Industrials
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15:30 Keynote presentation
15:30 start of the second Keynote presentation from Frans Falize and Bert Scheer | Wehkamp | & closing.
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16:15 Networking drinks
At 16:15, the networking drinks are scheduled as the final segment of the program.
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Location
This year, the event will take place at Mereveld in Utrecht, a charming and versatile venue. Located on the outskirts of the city, Mereveld offers a beautiful combination of modern facilities and a warm, welcoming atmosphere. The green surroundings and stylish rooms make it the perfect place to gather and network.
Contact
If you have any questions about the event or the accessibility of the venue, feel free to contact us by emailing: marketing@kega.nl
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Car
If you're coming by car, you can park at Mereveld, where ample parking is available. The venue is easily accessible and offers plenty of parking spaces right next to the building. Upon arrival, follow the signs to the entrance, where we will warmly welcome you.
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Public transport
Several buses from Utrecht Central Station go towards Mereveld. You can take bus 41 or 47 and get off at the Mereveld stop. From there, it's just a short walk to the entrance, where we will warmly welcome you.
Looking back at Unlocked24
Unlocked24, the very first edition of Unlocked. And what a fantastic day it was!
100 attendees gathered at this event and were inspired by amazing speakers who openly and honestly shared their experiences with Composable Commerce. Many lessons were discussed, real-life examples were presented, and keys to success were shared.
I came with no expectations and was impressed by the quality (and the notes) of the day. Very well done.
Participant Unlocked24
This was the first time in a long while that I attended a strong event where many interesting topics were discussed, there was plenty of room for networking, and minimal sales pitches. Having brands and companies present themselves and keeping it small-scale is the perfect mix, and in my opinion, you’ve nailed it.
Participant Unlocked24
Thank you for the invitation, it was an energizing day and definitely worth repeating.
Participant Unlocked24